The Birth of a Beloved Brand
Lucky Piggy is one of the most recognizable and beloved brands in the world of retail. Founded by entrepreneur Rachel Lee, Lucky Piggy has grown from a small online store to a global phenomenon with millions of followers on social media. At the heart of the brand’s success lies its iconic pig character, designed by artist and illustrator Joon Kim.
The Inspiration Behind the Character
Joon Kim, a talented artist from Seoul, South Korea, was approached by Rachel Lee in 2016 to create a mascot for her growing online business. Kim luckypiggyapp.org had been working as a freelance illustrator, producing artwork for various clients in the fashion and beauty industries. When asked to create a character that embodied the Lucky Piggy brand, Kim drew inspiration from his childhood.
Growing up on a farm near Seoul, Kim was surrounded by pigs from a young age. He developed a fondness for their playful nature and distinctive appearance. The idea of creating a pig character struck him as perfect, evoking both cuteness and humor.
Kim spent several days sketching out various designs before settling on the final concept: a stylized pig with bright pink ears and a smiling face. The design was meant to be cute and endearing, yet also convey the message that "good luck" is just around the corner – much like how a pig might stumble upon hidden treasures.
The Character’s Name and Personality
Rachel Lee was immediately drawn to Joon Kim’s design and decided to name the character "Piggy." The decision was made in consultation with her team, who felt that the name captured the spirit of the brand: optimistic, fun, and playful. Over time, Piggy has evolved into an integral part of the Lucky Piggy universe.
Piggy is more than just a mascot; she’s the ambassador for the brand. Through social media, Piggy interacts with fans worldwide, sharing positive messages about self-empowerment, good luck, and kindness. Her bubbly personality has captured the hearts of millions, inspiring countless fans to share their own stories of overcoming obstacles.
From Sketches to Global Icon
Joon Kim’s original sketches were digitized by Lucky Piggy’s design team, who then adapted them for various marketing materials. From there, Piggy began her rise to fame on social media platforms such as Instagram and TikTok. Her adorable face and charming personality quickly gained attention from millions of users.
Collaborations with top influencers and celebrities further solidified Piggy’s status as a global icon. The character has appeared in major fashion shows, partnered with top brands like Nike and Gucci, and has been featured on the covers of popular magazines worldwide.
Piggy’s Impact on Pop Culture
The impact of Lucky Piggy’s iconic pig character extends far beyond the brand itself. Joon Kim’s design has become synonymous with good luck and positivity in popular culture. Fans from around the world have created countless fan art, cosplay outfits, and even tattoos featuring Piggy.
In recent years, Lucky Piggy’s influence on pop culture has been evident in various forms of media. Merchandise featuring Piggy can be found in major retailers worldwide, while the character’s image has appeared in everything from music videos to animated TV shows.
Behind-the-Scenes: Meet Joon Kim
Joon Kim is a talented artist who had never intended for his design to become an international phenomenon. In this exclusive interview, Kim shares what inspired him and how he feels about Piggy’s enduring success.
"Creating Piggy was a fun experience," Kim recalls. "I wanted to create something that captured the spirit of good luck and positivity. When I saw the character come to life on social media, it amazed me – I couldn’t believe my design had resonated with so many people worldwide."
Kim credits Lucky Piggy’s success to Rachel Lee’s vision for the brand and her dedication to empowering young women through self-empowerment.
"Piggy has become a symbol of hope for millions," Kim says. "She reminds us that good luck is just around the corner, and we should always believe in ourselves."
The Legacy of Piggy
As Lucky Piggy continues to grow and expand its global presence, Joon Kim’s iconic pig character remains an integral part of its success. Through social media, collaborations with top brands, and merchandise sales, Piggy has become a household name.
However, the true significance of Piggy lies beyond her status as a brand icon – it lies in the positive impact she has on fans worldwide. By spreading messages of self-empowerment, kindness, and good luck, Piggy has inspired countless individuals to chase their dreams and never give up.
As Rachel Lee once said: "Piggy’s story is not just about a character; it’s about believing in oneself and the power of positivity."